Enagic USA is a proud member of the Direct Selling Association, a highly-prestigious direct-marketing members-only association.

Human Based Network

As such, Enagic USA utilizes an HBM (Human Based Network) of skilled independent distributors who introduce clients to our firm. In return for their education, promotion and support, our dedicated team of distributors earn commissions.

Human Based Network

The wave of the future

The Enagic Corporation feels that the personal nature of a direct sales marketing business model, utilizing hard-working, independent distributors is the best way to get the word out about Kangen Water®.

Rewarding word of mouth

Enagic's business model is the most effective way of allowing Kangen users to share the quality and effectiveness of our products with others and benefit in the greatest way possible. Kangen Water® quite simply, produces such profound results in peoples lives, that it's only natural that they share this with other family members, friends, neighbors, and associates. We feel that by spreading the word about Kangen Water®, they should be rewarded for doing so.

Rerouting profits back to distribution

We believe this sort of sale and marketing method is the most effective way of doing business in today's economy. In the past, wholesalers and retailers took the largest percentage of business profits, whereas Enagic believes that rerouting these profits BACK to the distribution force is the true meaning of Kangen Business (Kangen, a Japanese term, meaning to return to the origin).


Direct Selling Association

The Direct Selling Association (DSA) is the national trade association of the leading firms that manufacture and distribute goods and services sold directly to consumers. Approximately 200 companies are members of the association, including many well-known brand names.

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Learn more about DSA

Learn more about DSA's Code of Ethics

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DSA's Consumer Site

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