Direct Selling Europe (DSE) is the trade association for European Direct Selling, consisting of renowned direct selling companies and associations.
Enagic EU is a proud member of the Direct Selling Europe
DSE represents the interests of the sustainable, ethical and consumer-oriented direct selling industry in the EU.
Direct Selling Europe (DSE) distinguishes itself by exclusively representing companies and associations that have a irreproachable reputation and implement sustainable and ethical business practices towards both consumers and sales consultants alike.
DSE strictly distances itself from all illegal, criticised or unserious forms of direct selling.
HUMAN BASED MARKETING
Enagic believes in the power of hard-working, independent people.
That's why our whole marketing strategy is based on the direct sales model. Distributors in this HBM (Human Based Marketing) introduce new clients to the firm and earn commissions.
When you find something that you love, you will recommend it to others.
Kangen Water® produces such profound results in peoples lives, that it's only natural for our clients to share its benefits with other family members, friends, neighbors, and associates. Enagic Corporation believes they should be compensated for that.
Rerouting profits back to distribution
Kangen is a Japanese term that means "return to the origin".
In the past, wholesalers and retailers took the largest percentage of business profits. Enagic wants to reroute this profit BACK to our distribution force that works hard for us, BACK TO THE ORIGIN.
We believe that this strategy is the most effective and fair way to do business in today's economy, as it brings equal opportunity for those who want to build prosperity for themselves and their families.
Enagic Official Business Statement
Enagic is a global leader in direct sales, dedicated to enhancing well-being through a portfolio of innovative, high-quality products and a business model grounded in integrity and people-first values. With over fifty years of heritage in Japan and more than two decades in the United States, Enagic’s offerings — including advanced water ionization systems, filtration solutions, turmeric-based supplements, and premium Wagyu beef — reflect a steadfast commitment to excellence, transparency, and customer satisfaction.
The company’s model is resolutely product-focused, with compensation based solely on product sales, not recruitment. The Tokurei system allows individuals to begin their business without an initial product purchase or inventory, ensuring accessibility and fairness. Distributors are independent contractors, enjoying autonomy and flexibility as they build their businesses. Enagic’s patented 8-point commission system returns the majority of sales revenue to distributors, rewarding merit and performance.
Enagic upholds the highest standards of legal and ethical conduct, supported by robust compliance and a focus on consumer protection. Products are backed by a 30-day return policy and warranties of three to five years. The company fosters community and personal growth through the E8PA and demonstrates social responsibility through the Enagic Foundation’s charitable initiatives.
Enagic empowers individuals to build their own business with integrity, supported by a transparent, merit-based plan and a commitment to global well-being.